The purpose of advertising is to promote a product or service in order to increase sales and create brand products so that customer loyalty base will be established. Without effective and targeted advertising, a business can not succeed. There are many types of advertising companies can take in an effort to boost their sales
The following lists a number of types of advertising available to companies :.
TV and radio
Since television was first introduced, companies have had tremendous success with it as an advertising medium. This is because the increase of consumers watching TV. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many audience) and the length of the commercial. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.
This includes newspapers, magazines, flyers, brochures..etc. Placing ads in magazines and newspapers is the age old method of advertising. Newspapers and magazines sell advertising space. Price depends on the location, size, graphics and colors. Advertising success often depends on the number of subscribers. Print advertising allows companies to target a specific demographic. Fliers and brochures are a good way to promote sales and launch special programs for product promotion.
Online advertising consists of small ads, banner ads, text ads, video ads, pay-per -click ads and reciprocal linking to other websites. The success of online advertising depends on exposure and how many people actually view the ads. Internet Advertising enables advertisers to track how many times your ad gets (how many people see it), and how many visits a company website is receiving from certain advertising, making it simple to find out what kind of conversion rates advertisers are getting. Online advertising does not have any time restrictions and can be viewed day and night around the world. Companies also have their own websites as an advertising tool. Well-designed and well presented website can provide home customers.
This can include digital signage, billboards, kiosks, trade shows and out-of -home advertising. This is advertising that takes place outside the home of a client. This form of advertising has become very popular because it provides a new way to reach your target customers. Billboards, kiosks and trade shows have been extremely successful advertising tools because you can take your product or service directly to consumers. Digital signage is a new method of advertising that is growing in popularity. Digital signage is where monitors / plasma TVs are placed in strategic locations and publish the advertising is targeted clients. Digital signs can deliver messages in the form of text and digital video. Advertisers have the ability to up-date content from a remote location. You can find a digital signal in such places as sports arenas, stores, supermarkets, shopping centers, schools … etc
Regardless of the economy, companies have to keep advertising to be successful. Because of a variety of advertising methods now available, companies now have the ability to reach their target customers at very affordable prices.