Small business owners tend to confuse marketing and advertising the same. Advertising is a very important part of marketing, but not the same. Marketing is the process of creating customers interested in products and services. Marketing generates policies that runs sales techniques, business communication and business. Marketing is all packaged and advertising part.
Advertising is an important part of marketing strategy and probably the most expensive. Advertising is about sending a message about the company, its products and services. Ads are also putting together a series of methods to target audiences and motivating them to become customers. Advertising includes placing ads, deciding what media use, frequency and time the ad appears. Different types of media are used to distribute advertising. TV, direct mail, newspaper, Internet, email, radio, magazines, text messages, flyers, billboards, etc. are among the different media that distribute advertising. Different media for different companies, not all the media for everyone.
Advertising is simply part of the marketing mix. Other parts are the product research, design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these factors work independently, but they work to achieve the goals and targets set by the company, selling products or services, and build a reputation. Advertising alone will not be effective and copying what others are doing will certainly fail. What works for some does not necessarily mean it will work for others.
Advertising is not binding if proper investigation was not followed. The study is an understanding of the needs and expectations of customers. The design of the product is available and can be time consuming. Continuation of the advertising and sales. Marketing puts everything together as it creates strategies to succeed.
Advertising can be very expensive and worthless if not done correctly and if significant steps are not followed. Branding is important, but the logo does not guarantee sales, logo represents the values and reputation of the company and it takes time to build up and be recognized. Small business owners to first invest time and money to know their customers, to find out their expectations and teaching. After getting to know their customers and build hard database that should be involved in advertising and promoting their products and services. A complete marketing campaign will in this way to be successful and generate sales.