by word-of-mouth print advertising is as old and traditional as it gets. For centuries, people have been advertising their product brochures, newsletters, bulletins and newspapers. With the advent of magazines, company had one important avenue to reach their audience. Radio, television and online advertising have made a serious dent in the small revenue they have failed to do in the newspaper and magazine advertising unnecessary. And despite what some may think, the impact of newspapers and magazines is unlikely to be lost anytime soon.
Newspaper advertising has obviously some important differences compared to magazine advertising. These differences should be carefully considered before you decide which medium to buy. For example:
Because newspapers are read daily, they are a good medium for advertising sales and coupons. Magazines come out weekly or monthly and tend to spend more time to pour over them that because they are good for brand awareness and image creation.
Magazine ads are more expensive than newspaper ads, so if you “re on a tight budget newspapers are the best bet. On the other hand, the magazine advertising more expensive because they are higher quality, especially image-wise. Newspaper ads tend to be grainy, image resolution is low and people spend less time looking at them. So you have to ask yourself what you want to achieve with your ads.
If all you want to do is let people know that you have received on the sale of homemade wooden furniture or basins that newspaper advertising will do. Depending on whether the store is a citizen or not, you can save costs by sticking to a newspaper. If you have a little more money to spare and want to to sell the idea to your business instead of a product then you should invest in a magazine ad. Magazine ads provide more scope for creativity. They are flashier and richer and you can use them to create an impression. If you specialize in extreme sports you can use shots action in your ads, so people have no doubt about the fun offers. If you are a wedding planner and romantic (but not cheesy or clichéd) images will indicate professional elegance.
Newspaper ads immediately. They run daily, so you can expect an immediate response. And because the format is simple it is easy to change them on the fly. Magazine ads have more visual impact and longevity, but they are less flexible and because they appear only weekly or monthly response rate is not as immediately.
There is one important difference between magazine and newspaper advertising. Newspaper ads are wider reach or geographically, when you advertise in the local papers targeted reach. But advertising in niche magazines will allow you to directly target your demographic. Magazines tend to have a focus – fashion, cars, horses and pets – so you can reach people who are mostly interested in a particular product or service
When considering the print medium to advertise. in, you have to ask yourself:
What are your goals?
What is your budget?
Who is your audience?
Where is your audience most likely to be found?
answer these questions and you will know if a newspaper or magazine advertising is right for you.