Honesty in advertising


There is a famous story about a guy who was going broke even running an ad that said:

We are going to go bankrupt. We need to sell our gear because otherwise we will be out of business. Help!

There is another story in which bedding retailer put badges incorrectly on his bed, and said, “our space is a discount because of our logo was placed on the wrong way”

And these ads worked as gangbusters. Interestingly enough, I have used similar “integrity-based approach” with two of bedding retailer my clients, Dial bed in Queensland and Bedding Super Store in Perth. And they won.

What’s more, they would work for almost any retail trade.

So here’s the thing …

If you can not come up with an advertising concept.

If you can not come up with a clever idea.

If you’re stuck for creativity.

Just trying to be honest.

crisis is hurting our sales.

We need to get rid of our stock will receive new shares.

We are going to go broke if we do not use this stock.

Tell them the true story.

And while you’re at it, be honest to you, because people love to know the story and connect you to a human level. Tell them you’re struggling. Or why you got into the business in the first place. Or how much you want to make money so you can take the kids on vacation and that’s why you’re doing this crazy offer.

or whatever. And it will not just work for retailers …

If you are a hairdresser, tell them you have to paint the walls to freshen it up a bit … so you have to keep special to make it happen sooner rather than later.

If you are a martial arts teacher, tell everyone that you were bullied at school and that’s what motivated you to get into the industry.

if you Re mechanic, explain that you need to buy a new machine that can allow you to get work done faster, faster and better … and you are holding special to bring in new money.


The weird things is that when you are honest in your advertising, you’re also often very original, because no one else is doing it.

Zig when everyone else is zagging. That’s the key.


Advertising on older


Advertisements older is not only profitable for your business, but can also provide a growing customer base in the coming years. Since this large demographic older consumers continues to grow, establish your company as a leader in your field, will bring numerous consumers door. Seniors are a large group who grew up at a time when the company prided itself on its quality and service. Now times have changed slightly and it is safe to say that the quality and service, although still considered important to have seen better days. Make sure that you offer the best in those two categories and your already ahead of the pack.

The Internet is gaining wide spread popularity within this demographic, allowing for a new way of advertising to seniors. In fact, in the coming years, online advertising will be the dominant form used by companies worldwide. Still, many have yet to see the importance of online advertising when looking to reach the senior market, this group has only recently begun to show its presence. The shift to online advertising is actually quite new but imminent and Boomers with numerous computer skills have started to make the transition into older life. With the widespread use of computers and the Internet in the workplace, many hovering around retirement age recognized what a useful tool it provides.

Another way to get your company recognized to visit different events for seniors in your community. A hands on approach, it is possible to get to meet and talk with not only your target market, but people like you trying to do the same! This allows for the introduction of products or services you provide and also can form a connection bridge between other companies can take over to you and visa versa. Look sponsorship of these events and see how you can help, show interest and connect with your target market goes a long way.

Something to consider is the niche business falls. How people find senior housing? Is it different from those that look out over the activities? The answer is yes, of course it does. Those who seek out care and senior housing will most likely looking in directories and online for every place near them. While older looking activities and groups to participate will likely turn to a local newspaper, church or community center. It depends on what you have to offer, your ads should be placed accordingly. Do a little research and find places that you think is best for you to mention that appear, the more specific you are the better your returns will be for investment.

With senior market growing throughout the United States and Canada, it has become increasingly important for business owners to invest in targeted advertising that is aimed at older separately. There are many different ways to advertise your business, it is important to remember that one well-placed ad can go much further than ten ads with bad location. Seniors are a large consumer group and still growing today, with interests that are different from those of the younger generations is important to promote properly to achieve the desired results. Surprisingly, the Internet is now becoming increasingly popular in the 65+ age group Boomers move into their senior years, has a lot of knowledge of computers and how to operate them.


Benefits of Billboard Advertising


Billboards are very popular these days. Lots of lots of companies that rely on them for their advertising campaigns. TV stations, telecommunication companies, even politicians use them often. You see now that billboards are one of the advertising media that are rapidly selected by the advertising world population.

you can accurately say that billboards are truly beneficial to many. Why else would they choose to use billboards instead of using other forms of advertising like television, radio, magazines and newspapers? To understand why, you should know the benefits of advertising billboards are so that you can truly appreciate these wonderful advertisers can do for you.

They are cost-effective

Some people think of billboards as being very expensive to install. It is true as well. There is no way around it. One billboard can cost you as much as $ 1,000 monthly. If you think that is expensive, think again. Billboards are produced only once. That means you want to pay for creating a billboard is just a one-time fee you do not have to pay again. True, the monthly fee for having billboards displayed is quite expensive, but you get a lot of good things instead of

Compare that with a newspaper ad :. You have to pay approximately the same exact amount just to have your ad posted in their classifieds, and you have to constantly keep it in a few weeks or so little effect while you can find billboards effect on your business almost instantly.

Billboards can easily capture the attention of

Newspaper ads require a person to sift through pages to find this ad. Billboards, however, can simply attract attention by being there. One billboards placed strategically is as effective as hundreds of newspaper and TV ads. The best thing is, everyone can see them. Drivers, employees, students, these people can see the billboards when you start putting them on top of buildings and on the sides of the highway. They can not ignore them as well; whether they like it or not, there are billboards to be.

Well designed billboards can easily capture images of individuals as well. It all depends on the creative team to come up with it.

They are available around the clock

Unlike television that depend on the number of minutes paid and newspaper ads that depend on the amount of advertising space plays billboards are available around the clock. Anyone can see billboards any time. They are not taken down after a period of time passed, nor are they certain time limit. They are like advertisers who work 24 hours a day, without stops and no breaks. You can not even turn around billboards down as well. They are just there, speak their message in silence. You do not have to talk to them; all you have to do is just to watch them and see what they have to say to you through the design placed on billboards.


Print Advertising Vs Online Advertising


Online advertising has experienced such rapid growth that many well-known scientists are already predicting it will run into many billions of dollars in the near future. That certainly does not come as a surprise as users are constantly growing as well. In addition to a growing number of users, the old ones are spending more and more time browsing the net. Implementation of these numbers can run into staggering amounts are enough to encourage any entrepreneur to expose his company on the web. This situation will certainly have a major impact on traditional print and media advertising. Print advertising against online advertising is a problem that many companies are now facing.

There are thousands of budding businessmen and women who are internet savvy. Run their business on the web is a logical step as this lucrative opportunity is simply too good to pass. Advertising development has clearly shifted from traditional media to online. With the economy in a downturn situation as it is, studies have shown that large companies are seriously cut down on print advertising. Online option has proven effective profit wise. The prospect of increased sales and efficiency of online advertising has also given many new hope of prosperity.

This is because there are numerous benefits involved when buying online. Stressful situations such as congested traffic, looking for parking and long queues can be avoided. To top it all can be done in the comfort and safety of your home. There are disadvantages as well. Misleading ads that promote inferior products is a huge problem. The best way to avoid becoming a victim is to use its reputed dealers with secure Web sites.

While online marketing is increasing the power of print ads should certainly not be underestimated. Traditional brochure or flyer can in some cases be much more effective than online counterpart. The old methods can not be written off as easily or completely for that matter. Postcards and pilot marketing target neighborhoods can be very rewarding. This is a huge advantage that print advertising has over online advertising. Full-color brochures work wonderfully in meetings and events. There are quite a few customers who do not have access to the World Wide Web. Send out leaflets to current keeps them in touch with events in business. Another area where it is advisable to use brochures would be on cold calling.

With print media specific areas of the business can get mail and ensuring maximum revenues. Marketers can make constructive use both options to make it work in their favor. Depending on the type of business, careful budget planning that covers all aspects of marketing strategies should. In this way you will not miss out and reap the highest benefit of the market. This is after all the marketing success stories are all about; skill and cost-effective advertising campaigns.


Marketing and Advertising – similarities and differences


Small business owners tend to confuse marketing and advertising the same. Advertising is a very important part of marketing, but not the same. Marketing is the process of creating customers interested in products and services. Marketing generates policies that runs sales techniques, business communication and business. Marketing is all packaged and advertising part.

Advertising is an important part of marketing strategy and probably the most expensive. Advertising is about sending a message about the company, its products and services. Ads are also putting together a series of methods to target audiences and motivating them to become customers. Advertising includes placing ads, deciding what media use, frequency and time the ad appears. Different types of media are used to distribute advertising. TV, direct mail, newspaper, Internet, email, radio, magazines, text messages, flyers, billboards, etc. are among the different media that distribute advertising. Different media for different companies, not all the media for everyone.

Advertising is simply part of the marketing mix. Other parts are the product research, design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these factors work independently, but they work to achieve the goals and targets set by the company, selling products or services, and build a reputation. Advertising alone will not be effective and copying what others are doing will certainly fail. What works for some does not necessarily mean it will work for others.

Advertising is not binding if proper investigation was not followed. The study is an understanding of the needs and expectations of customers. The design of the product is available and can be time consuming. Continuation of the advertising and sales. Marketing puts everything together as it creates strategies to succeed.

Advertising can be very expensive and worthless if not done correctly and if significant steps are not followed. Branding is important, but the logo does not guarantee sales, logo represents the values ​​and reputation of the company and it takes time to build up and be recognized. Small business owners to first invest time and money to know their customers, to find out their expectations and teaching. After getting to know their customers and build hard database that should be involved in advertising and promoting their products and services. A complete marketing campaign will in this way to be successful and generate sales.


Different Types of Ads


The purpose of advertising is to promote a product or service in order to increase sales and create brand products so that customer loyalty base will be established. Without effective and targeted advertising, a business can not succeed. There are many types of advertising companies can take in an effort to boost their sales

The following lists a number of types of advertising available to companies :.

TV and radio

Since television was first introduced, companies have had tremendous success with it as an advertising medium. This is because the increase of consumers watching TV. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many audience) and the length of the commercial. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.


This includes newspapers, magazines, flyers, brochures..etc. Placing ads in magazines and newspapers is the age old method of advertising. Newspapers and magazines sell advertising space. Price depends on the location, size, graphics and colors. Advertising success often depends on the number of subscribers. Print advertising allows companies to target a specific demographic. Fliers and brochures are a good way to promote sales and launch special programs for product promotion.

Internet Advertising

Online advertising consists of small ads, banner ads, text ads, video ads, pay-per -click ads and reciprocal linking to other websites. The success of online advertising depends on exposure and how many people actually view the ads. Internet Advertising enables advertisers to track how many times your ad gets (how many people see it), and how many visits a company website is receiving from certain advertising, making it simple to find out what kind of conversion rates advertisers are getting. Online advertising does not have any time restrictions and can be viewed day and night around the world. Companies also have their own websites as an advertising tool. Well-designed and well presented website can provide home customers.

Out-of-Home Advertising

This can include digital signage, billboards, kiosks, trade shows and out-of -home advertising. This is advertising that takes place outside the home of a client. This form of advertising has become very popular because it provides a new way to reach your target customers. Billboards, kiosks and trade shows have been extremely successful advertising tools because you can take your product or service directly to consumers. Digital signage is a new method of advertising that is growing in popularity. Digital signage is where monitors / plasma TVs are placed in strategic locations and publish the advertising is targeted clients. Digital signs can deliver messages in the form of text and digital video. Advertisers have the ability to up-date content from a remote location. You can find a digital signal in such places as sports arenas, stores, supermarkets, shopping centers, schools … etc

Regardless of the economy, companies have to keep advertising to be successful. Because of a variety of advertising methods now available, companies now have the ability to reach their target customers at very affordable prices.


Advertising Results, How to measure your success!


Advertising Effectiveness, how to measure it

Henry Ford, along with many other people, is credited with saying, “I know that half of my ad is working, I just do not know which half. “

Regardless of who said it, it is true. If you talk to enough advertisers, you will find some interesting ways to track advertising. I have listed two.

Ask people how they heard about you. My problem with that plan is what makes people feel like you are much more interested in finding out how they heard about you then help them. They did not come into the store to tell you how your ads are working.

Add coupon or “special offer” My problem with the plan is that the test does not offer advertising website. Invite people to be free $ 100 dollar bills and you’ll get a much better response to the 10% discount offer.

Here’s the thing, you have to invest to advertise your business. If you’re fanatical about measuring the investment, you can not profit from the results of your advertising.

So what do you do? Measuring these four aspects of your business

Store Traffic (How many people were in the store)

conditions. (Sunny vs Rain – Cold vs Hot – Dry vs Precipitation)

There you are advertising / Offer

server to be advertised

When you measure all these, you get complete picture of reality.

If store traffic is up and sales are down, this is not an advertising problem. It could be the price, staff, inventory, etc.

If store traffic is down and sales are up, you have to applaud the team behind.

I once worked with a client who bought a fifteen-minute radio program for 26 weeks. When talking to him about the renewal of his contract, he told me that no one had mentioned the program. After further analysis, he told me that their company had taken up significantly. When I asked what he was doing differently uptick in business, he just our program.

It was like a light bulb came after further review he remained on the agenda. If he had measured traffic, weather, What you are advertising, and the media, he would have known that it was going very well for him.

Be consistent

This needs to be part of the culture. Measure the effectiveness of your ads are only part of the benefits. You can organize staff, understand the best time to have a sale, look for educational for your team. Remember that you can not manage what you can not measure.

Do not make a major decision based on minor measurements

Emotional decisions are dangerous at best. Do not make long-term decisions based on short-term performance, seek development. Remember, this may not be advertising the case, it could be staff, goods, weather, etc.

Advertising takes commitment. Do you have it?


Advertising on the iPhone – current options


The iPhone rocked the world with its flexibility. Now rocks it with new advertising options for business owners and marketing professionals. You can get a lot of eyes on your ad in the short time it takes phone users to receive messages. There are many ways to advertise your business or product over the cell phone screen. Advertising on the iPhone is easier than ever, because commercial companies are creating applications that allow you to display ads with ease. These apps help you reach millions with the push of a button.

There are banners available to combine prominent figure with the ability to create your own ad. These ads are customizable and you or developers ad can make endless variations to grab the attention of any audience. A good banner ad on the iPhone can collect brand recognition and sales for the product. Some banners feature moving text or video art.

You can also enjoy the benefits of mobile advertising from the new Apple iAd platform. These ads can be targeted to locations of users. This will ensure that the ad is not considered too “spammy” and ignored, or even complain about. The IAD platform features ad nest into the application, and it is tailor-made for a very individual apps that are becoming so popular. When you look at IAD benefits, keep in mind that users are turning to more apps every day. Your ad can make a huge impact just by showing up on time.

When you need to reach a potential audience of millions, there are tons of options available for the iPhone. You are looking apps like Yelp and Loop, all of which are treasure hunt apps like Dream Walk and social apps like Foursquare or Gowalla, a location-based advertising options. Integrated advertising has never looked so promising or been so simple to achieve! Rich-media advertising can serve you well as you try to brand your company or sell more units.


Facebook Marketing: Free Advertising on Facebook


Advertising for free on Facebook can get anyone excited – and why not? Facebook is a popular social networking site in the world today. Since it was launched in 2004, it has been getting more and more users everyday estimated now to be at least 75 million users. Advertising for free so highly trafficked site on the Internet is attractive to many men, business, woman and companies.

But is advertising really free? The answer is “yes” and “no.” Let’s start with what you can do for free. All anyone has to do is to create a personal profile and then you can start to build your business profile (s). You can even upload your company logo, upload pictures and upload videos related to your business right to the business page. But it is just the beginning. You can even create an event to target a specific market that product or service is trying to focus on or tap into. Basic business marketing and advertising on Facebook is not only effective, but at the same time, it’s fun and free.

When personal information and business site is set up, you can start by importing contacts to your pages and invite them to “like” your business. When one of the guests comments your business page or “as is” business page, the message is sent out to all my friends visitors. For one visitor likes your site, you can easily be able to get your company name in front of hundreds of potential customers.

What you post and put on the business page of major significance. First, and probably most importantly, make sure you are sending useful, quality, unique information. Suppose you own a painting business. Many of your customers will be couples and families. If you are sending photos of scantily clad woman and crass jokes, you’ll probably see many un- “like” and see very little, if any company from the business page. You have to remember that everything you post online, including posting on Facebook, will remain connected to you (and your company) just about forever. Even if you delete something, a lot of cakes keep deleted material life long after you remove it. A simple rule of thumb is to ask yourself before you send anything, if you’d be willing to share it with your pastor, rabbi, mother, father, children, or even a home on the 5 o’clock news, because in essence something you posted, you have to share with the world.

I have spent time talking about the free advertisement for Facebook you can get for your business on Facebook because if you choose to do paid advertising free business phone, data, and by are going to be a very integral part of the equation and vital business potential customers to paying customers because when they click on your ad, they will land on the business page.

How much actual paid advertising cost? You can create corporate advertising right on Facebook, they have made it very easy for even an amateur to do it. Once that is done, you can choose to place your ad by location, gender, age, keyword, relationship status, job, work, school, or a combination of them.

At this point Facebook to show you the number of people available on the target market, and what they recommend you want to pay per click (CPC) or per thousand impressions (CPM), or views. You can see how much people are paying for the same conditions as set spending budget cap for monthly advertising.

In the end, Facebook marketing and advertising can be very useful to assist you in growing your business with little or no cost ,!


The Definition Advertising


What is advertising?

It is difficult to find adequate definition of advertising .

A beautiful way to put it is to call it business imagination, imagination who sees a product options that can be realized only by appealing to the public in new ways to create desire where none before. It is a very broad word that, everything dissemination of different ideas to different people.

No ads definition here is possible unless this whole thing may be accepted definition. So fast has Ads advanced through the various changes that even the latest dictionaries and encyclopedias are outdated in their attempts to define it. The advertising of yesterday is not advertising today. Men not so very old has witnessed all its development from untrustworthy tools quacks place the machine in the implementation and expansion of the business.

Advertising in the dictionary sense has a history as old as that of mankind. Just as soon as there was enough people in the world, some sort of formal announcement had to do. The early history of such reports – from the field to start the pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and since the advent of the printing beginning of real advertising – is of interest only to the archaeologist. There is no value to the business entrepreneur. There was no help in understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of modern banking.

Any effort to ensure the sale of goods or services is advertising. Merchandise primitive merchant displayed invitingly in front of his shop to advertise. A want ad, to secure a job or an employee, is advertising. Inscription on the wall, Barker front side show, which promises internet market, the announcement of a new online technology, membership in an affiliate program, wearing a distinctive shirt or prominent stickers in the car – these are all forms of advertising in that they seek to draw attention to a product or services for sale. For product or services of general use, rich and poor, high and low, men, women and even children, should be referred to.

At least one principle that we know of, is stable, not eroding with the passing of time or use, or abuse of men, not concerned about the weather outside, nor consider personal health, or take into account the surrounding circumstances , and it is you have to keep doing it, it needs to be fed, no way around it, it keeps asking for every ounce of commitment if you expect any visible again.

What an appropriate definition of advertising is, one is doing, it is because it has been . And every second year since the beginning of human entrepreneurship it has left precious deposit their new ideas, better approaches, bigger and faster performance, and the promise of even greater growth.