Android Advertising – A New Method booming Get Mobile Ads


These days, the use of mobile phones has become a necessity and a common staple in our lives. With the growing popularity among consumers, people are using mobile phones for a variety of purposes than just communication. Mobile phones are used as a source of information, various opportunities of entertainment and also for any purpose. The new range of Android-based phone has started a hot trend among consumers that has extended far beyond the use of just a regular mobile access.

These Android applications are used for project planning and other purposes including mobile marketing. With a variety of useful applications advertising, Android mobile applications ads encouraging users to click and learn more about the product or service. Today, Android is the industry leader in mobile advertising and helps thousands of marketers to reach a large number of potential customers through the Android campaigns.

Recently, Android platform for mobile phones has become a popular mobile advertising system worldwide. Based on free and open source software system, Android advertising campaigns can easily be implemented on a variety of mobile phones of various affiliate networks Numerous users. Although Android platform is still considered to be in its infancy, its success around the world has opened a new era for its growth while encouraging the market to use these programs to advertise on different hand-held devices.

Fortunately, the mobile phone advertising has been supported by different leaders SEO marketing including Google. Recently, based on feedback and opinions of certain reports state that the consumer, it is feasible and quick way to advertise on Android via mobile format website advertising. These specially designed ads specifically for mobile browsers and work flawlessly as advertising advertising on a computer browser.

In 2009, the new features Android advertising has been introduced by Google in the mobile marketing sector. One such exciting feature is the materialization of in-app advertising involved in mobile marketing method. Specially designed programs are exclusively for the mobile device and provide all kinds of information and entertainment for users of Android operating system and advertising products.

Apart from the simple Android based ads are various types of multi panel banners as well. These banners can move multiple ads together with full screen expandable ads while including some video files to the ad. Android advertising offers a number of feasible options for users. Therefore, it is easy for users to choose any of the advertising option for businesses to advertise successfully among customers.


Measuring the success of the campaign


How to measure the performance of your ads? Do you only look at whether you have had an increase in sales or inquiries following the publication of advertisements, or you are a product or brand awareness in your opinion?

Suitable criteria for evaluating the success of advertising, depends on a number of variables, such as the advertising goals, the type of media used, the cost of opinion, the value of the company or advertising agency places on measures assessing how accuracy and reliability required, each assessment is for and budget. It is difficult to accurately measure the effectiveness of a particular ad, because it affects such things as the amount and type of previous advertising, consumer brand awareness, the availability of cost-effective measures, evaluation, placement of advertising and various aspects of the product, such as price and even the ability of the audience to remember.

There are a number of different models for measuring advertising effectiveness.

o E. Pomerance suggests that advertising agencies would try to measure the performance of the five headings, profits, sales, persuasion, communication and attention (Wheatley, 1969, p.91). He uses a cube diagram to show how to evaluate advertising that recognizes the effects of repeated exposures (Wheatley, 1969, p.93).

o Lavidge and Steiner suggest a model for ‘predictive measurement of advertising effectiveness’ (Wheatley, 1969, p.7), which recognizes various levels of purchasing behavior and appropriate measures for each level. Kotler and Armstrong call this level, “Buyer readiness stages’ (1996, p.463-464). They may be viewed like this: Awareness (TM) Knowledge (TM) loyalty (TM) Choice (TM) Conviction (TM) Purchase (Wheatley, 1969, p.7)

o Kotler and Armstrong suggest that. two areas must be assessed in the advertising program. They call them “interaction effect” and “affect sales (1996, p. 507-508). To evaluate the sales effect, company sales and sales expenses would have. To evaluate the communication effect, Kotler and Armstrong (1996, p.507-508), suggest a number of tests of research. They suggest that these evaluation measures are not perfect.

Surveys and brand / product recognition tests after an advertising campaign are sometimes used in a two-pronged way to advertise and collect assessment information.

performance online advertising is sometimes measured in terms of the number of views collected through various combat and search engine page rankings.

One cost effective way to evaluate the effectiveness of advertising in terms of sales and movement towards purchasing is what Kotler and Armstrong (1996, p.480) call Integrated Direct Marketing. It is marketing that has a response section which can lead to more appropriate communication between the company and prospects. This can also give the company the option to trigger further movement towards buying, so it tends to have a greater impact on sales than a similar advertisement without the response section. It is not only online advertisers who use this method to require email contact address and give customers the option to get more information or newsletters about their product / s. Vouchers and coupons have been used in a similar way.

All ads tend to trigger some kind of shopping behavior.

success may have more to do with the viewer to consider the advantages of commercial factors, the commercial itself. It may be more cost effective to invest in finding creative ways to measure the effectiveness of an advertising campaign that is part of the campaign itself, but at the end of your goals is the key. It may come down to the food how satisfied you are with what you’re doing.


Advertising – the most common substance used in advertising


Do you know that there are already many ways on how to get your business out there? Indeed, you can hardly count the various marketing strategies that you can implement. The good news is that the majority of them are very successful, and if you can implement them correctly, you are sure to create a kind of return and market growth you hope.

There are also several chemicals that are commonly used in advertising. You can use them too, but there are also thousands of others who are hiring them, you want to be sure that you can add creativity and originality to them

Brochures. One of the most popular and efficient mode of commercial advertising is brochures. They are well received, especially if they are printed in glossy and expensive-looking papers. With them you can elaborate more on goods and services. You can talk about the features and benefits. In addition, you can add a little bit of business to let your target audience know about your business. You can even add details. And where brochures are successful, they can hold the bags for convenient reference, should potential customers want to do business with you.

Business Cards. If you are running a business, a business card will always be necessary. It connects you immediately to your audience, and they can easily hold the cards in their wallets or pockets, so they can contact you when they need your products or services. They can also appear in various areas, such as restaurants, cafes and offices. Nevertheless, where business cards are very small, it is a challenge to do all the text or image count. Regardless of the type of card you have to come up with, make sure that all these factors are present :. Name, designation, contact information including e-mail or website, and brand or company’s name

billboards. This can be an expensive marketing, and yet they are still very effective media. For one, they are huge, so you are sure that you can capture the attention of even those who do not belong to your target market. It will also be easy for you to make an impression on potential customers. With billboards, you can be as creative as you can be, go with bold colors stand out, opt for originality, and lots of other methods

fence Hula .. This technology is getting more attention these days . In this process, you’re going to wrap a temporary fence with tarpaulins or large print advertising. They are efficient especially if placed in high foot traffic because, like billboards, they are very visible. They are also more convenient to install and cost a bit cheaper than billboards. When the fence panels are removed, you may need to also get rid of the ad, but you can still use it for some other things.

There will certainly be more outdoor advertising materials that you can take advantage and Time flies, as new marketing strategies emerging. In the meantime, take advantage of them on the list.


What is the best Online Advertising Method?


Online advertising is an important task in any online business. Promotion of a product or service that people who browse the Internet for information and problem solutions can be done by using advertising methods.

Many methods are available today that can add credibility to your business if it is done consistency. Primarily, there are two main types of online advertising, free and paid.

Paid advertising can show instant results on the site, but free process can take hours depending on the specific method used. So which is the best online advertising method?

We can give some tips here so as to resolve this question.

  • A method that is free
  • A method that shows instant results
  • method, which can be put to use as needed

There are ways to advertise online that fit into each of these categories. It is called “Web 2.0”.

What is Web “2.0”?

There have been many corners, but it is the simplest form is to share knowledge and give a group of people with equal interest. A very good example of such kind of “Web 2.0” advertising is the online video portal “”

This video website you can send videos and other members share and comment. The traffic on these websites is so much video if done correctly will get thousands of views in a matter of hours. if the video has a slogan in the end, the owner of the video getting thousands of hits on his website instead. So is free to this method and is instant, which fits into our formula for the best online advertising method.

One more advantage of video is that it is much more popular than text based messages like classified ads, articles, etc. Videos are becoming popular because of the large number of broadband Internet connections easily available to the common user. This creating and distributing online video advertising can be called as the best online advertising method for future marketing.

Copyright Shrinivas Vaidya


Advertising and Taxes


If you own a business, you are going to spend money to promote it. Advertising costs are a fact of doing business. Most of these fees are deductible as long as the IRS determines them to be ordinary and necessary expenses associated with doing business.

The Internal Revenue Service has classified these expenses promotional normal cost advertising and public relations expenses.

Standard charges ads are common types of costs that you would expect to deliver, such as business cards, print media advertising, online advertising, TV commercials, radio ads, Yellow Pages advertising, billboard advertising, signs, and direct mail advertising.

if your site is advertising deduction or not depends on how you use it. If your site is strictly promotional or if it is the business of the company, such as Amazon, eBay, or, will determine its position as a deduction.

Public advertising could distribute products sample of potential customers, membership in a relationship like Chamber of Commerce, and sponsorship of charity events and Little League team.

Promotional could give away door prizes or hold raffles for customers to win prizes. In these two cases, both the cost of the promotion and the cost of gifts and prizes form of income tax. If you are one of those hot dogs and soda trailers set up outside your place of business and you give away free food to the public in general, it’s all 100% tax deductible as opposed to the usual 50% for dinner and entertainment.

any amount you spend over $ 2000 a year for lobbying is not a tax deduction.

You should be careful not to mix personal and business expenses when it comes to advertising deductions. If you have an annual trip to the islands for the top sales people and clients, which represents tax. If you have a birthday party that part of the journey, it is not a tax deduction.

Be reasonable deductions for advertising costs. The Internal Revenue Service does it mean when say ordinary and necessary expenses. If you’ve been giving away a mountain bike at the top salesperson in every year for the last five years, but this year you give away Bentley because the top salesperson to be son-in-law, the deduction is not going to fly.

The Internal Revenue Service scrutinizes deductions small businesses because they expect you to make a mistake, or worse yet, trying to cheat.


How television is an effective media advertising?


Television advertising is one of the most effective methods of generating awareness of the brand, service or business within the target audience. For years, television has been entertaining medium of the masses simultaneously educate them about the various types in the market place. Television advertising advantages over other advertising mediums as it provides a sound impact on the audience. The brand message is presented to customers through sound and visual effects that provides immediate and lasting impact on the minds of the audience. Two important advantages of brand advertising through television media in the following paragraphs. Take ‘behavior

Introduction of the brand message with good storyline- Every advertising campaign is based on the plot. However, this storyline is presented in a fun way through the television media which provides a strong vision of the advertised brand. Enhanced with sound and visual effects, brand advertising is placed as a small film. It is for this reason that brand ads through television media called as Ad-films. Through television media brand message is delivered within minutes of interesting exciting way to customers. However, it needs a lot of creative input and implementation to broadcast to TV, the effect provided by television ads are better than other channels advertising.

Provides mass appeal to target groups- TV is the most effective medium of advertising to provide mass appeal to audiences of any type. Almost every person loves to watch TV in spare hours. The brand ads that are broadcast in magazines, films or special shows provide rich appeal of the audience. Customers also fondly remember the brand jingles most brand advertising usually provided. In addition, they also become aware of different brands and update their features and benefits. This understanding will help them later to decide whether they should buy a particular product or not.

Among the various ways brand promotion, Television Advertising provides immediate impact on audiences. The brand message is presented in an attractive way to enhance the audio-visual production of advertising. Maximum number of clients depend heavily on television media to keep themselves informed about the launch of new brands or updated features or benefits of the existing old brand. Credibility is also an important feature of brand advertising through television media. What type of advertising in TV media is supposed to be fun and informative to increase customer interest. However, as mentioned above, the message should be credible and should also be linked with the features of the brand. Flaunting the brand through a credible elements is one of the secrets behind successful advertising practice.


Different ad


Advertising has become an important factor for a company that you might not consider ignore to succeed in the market. The success of any product or service in the market depends on the campaigns carried out by the owner. With the advancement of technology there are various methods that have been established for advertising. There are a variety of outdoor advertising media available to catch the eyes of thousands of people. This opportunity to promote products and services on the market have been oppressed by various companies and brands. There are many places that can be used for outdoor advertising through hoardings, banner stands, mesh banners, exhibition graphics, trade show displays and many other portable display. Outdoor advertising can be done on the roads, buildings, sidewalks and as building wraps. Generally the hoardings are used to display large graphics to the people; they can differ in appearance, size, shape and material. It is a fact that large size hoardings cost much higher than usual and medium size, but at the same time huge hoardings give you better exposure than conventional advertising.

The print advertising is used effectively to create the effect of the masses; it includes newspapers, magazines, printed stickers, flyers, brochures, posters, banners and much more. But the only drawback to using print advertising is that it can handle only educated audience. Although there are a great number of people who read newspapers, or simply look at advertising, the laser serves to promote products and services. The style outdoor advertising is through special effects as relieve different parts to identify and make it prominent guests in a nutshell. Neon show stands looks very attractive in the dark and thus creates a large influence of discontent and causing them to look for more product information. Another type is offset printing, which is used for indoor purposes only. Offset posters are small in size and could create problems as color fading, wear and tear. The hoardings and other printed materials are made available in various sizes, shapes, patterns, colors and materials. They are also customized as per the needs and requirements of the customer

The other medium for advertising through radio, internet and television. which is used to promote products and services. You have to buy a certain period where the ad will take place. Each channel comes up with different terns and conditions, you have to look before you sign up. Advertising through radio older way to promote products, services and businesses. It covers almost every individual, whether literate or illiterate people. Web ads are used fast pace and that’s why most of the business people focus more on getting an online presence. The presentation can be done through a pop-up banners, display graphics, logo design, website design and a variety of other ways.


Why Advertising is essential


With the economy in the current coma his people are trying desperately to keep the money they have. They spend as needed and make cuts in the things that they enjoy for the sake of clinging to what they fear may be gone tomorrow. Companies everywhere are dropping their staff of dozens. Companies are even cutting back on advertising. But it would not be advantageous to continue to promote the product if not even more so? When you stop advertising, you lose sales did not get them. How are people going to know more about your company and all its benefits if they do not know what you have to offer? What good is a product if it is not known to the masses?

economy should not be a reason to stop advertising business. Which actually now is the time to convince others that your products or services are beneficial to them despite the recession. In attempts to save money by advertising can really make you lose money. How? By promoting your business people will assume that things are not going well. They will not be aware of any special sales or promotions that you may have running. Many companies struggle to stay afloat because they stopped advertising or drastically cut back on it. For example, for many years a well-known drink was a big hit on her because people knew about it. It had a catchy jingles in their advertising, and everyone knew it.

today that the company still sells drinks, but if you ask the average person under twenty-five of the drink, they never heard of it. The reason is because it is not listed. Now you see, this product has been advertised everywhere; television, billboards and radio just to name a few. Its popularity continues to soar in sales because they did not reduce their advertising efforts. They know that the sales to be consistent and competition is good business sense to promote it. So it is advisable to sacrifice a few dollars to advertise a product if it will make money for you in the long run? Absolutely! Do not let fear of losing a few dollars scare you into doing it. If you spent a thousand and a profit of ten thousand would have been worth the investment? Every good business savvy people know that the key to gaining and retaining customers is to advertise and keep doing it.

When people do not know of products or services or just heard about it once or twice, they will probably forget about it in a month or two down the road. Companies are afraid to spend money to advertise because they are thinking about the here and now and missing the bigger picture. Make a presence that will live in the minds of consumers in the coming years. Stop and think for a moment how the business was as much as they are today. They advertise, and they never stopped. They continued to reinvent and develop bigger and better products over the years and show no signs of slowing down because they know that if they do, they are in danger of losing a lot of money. So think about it; would you rather spend a little and get a lot? Or spend anything and gain nothing? The economy is bad but it does not mean you have to experience it for your business.


Advertising eBook


How do you go about getting the word out and promote your eBook? So, you’ve written your eBook, you are excited and want to shout it from the rooftops, but how do you make sure that all the required eBook will know about it? There are several ways to advertise your eBook that do not cost a whole lot of money. After all you do not want to spend money before you have done something.

So how do you promote your eBook without eating away at profit potential? You take advantage of the wonders of technology and the Internet. It’s not just for fun and chat, the Internet is a wonderful marketing and advertising tool.

1). Article Marketing So you’ve written an eBook, why would you want to write articles on eBook? Because marketing articles submitted to various directories can help spread the word about eBook and directing people to buy the book. Marketing Articles help establish your expertise on the subject, readers will find marketing articles that provide good information will be more likely to pay for the eBook to learn more from you.

2.) Social Networking- So you can not be a Twitter addict or Facebook fan, but you can use social networks to share information about your eBook. All you have to do is to share the link or basic with a group of friends, they will then pass it on to all his friends, and the eBook will end up in front of hundreds and thousands of people who are all potential readers.

3). Blogging- If you establish a blog on your niche topic, and provide plenty of informative blog posts, useful links and communication with your readers, this is the ideal place to promote your eBook. Readers already know what they can expect from you and will be more likely to purchase an eBook but if they have no idea who you are. A blog is a marketing tool for continuous writing.

These three simple things can give you free advertising, word of mouth and easily share-able strategies promote your eBook. Advertising your eBook is going to play a large part in the success of eBook and will provide you with future customers as well. Providing answers to the problem, need information and useful solutions through blogs, eBook and marketing your articles and like to share information through social networks are all ways to bring your knowledge and build your reputation as a writer and eBook author.


Advertising and PR


What’s the difference between advertising and PR?

Advertising and PR are two different functions, however, many companies do not know the difference. Since spending budget advertising and PR budget effectively is important, how can you expect to achieve this important goal, unless you understand the difference?

when thinking about advertising, billboards, glossy spreads, quarter page newspaper ads and other highly visible promotion comes to mind. This is clearly advertising. Mixed or create well-recognized presence for your business is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.

What is PR? Public relations are the things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as pronounced as advertising, but it is just as important.

Effective Advertising and PR

In a competitive market today, it is important to remove all advertising and PR budget applied. Public relations are a mix that uses advertising, but also enhances the efforts of advertising dollars.

It has long been “designed fact” of the company that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a client who has excellent experience dealing with your company will tell one or two people about their experiences. A customer who has a bad experience will tell at least a dozen people and business gets negative advertising.

Word of mouth is, however, one of the most effective PR tools available. Others offer schools, strengthen science fairs or children’s’ sports teams, volunteer opportunities for public speaking, attending trade shows or presenting at conferences are relatively inexpensive ways to build a lot of good will and put your name out front.

Have you noticed that TV commercials for products often run 15 to 30 second ads really great ad and within a few weeks shorten ad to the most important 5 to 10 seconds? The reason is that the original advertising is intended to branded goods or services and affiliate advertising and product or service in mind. It works very well -. If you really memorable commercial