Advertising Design


Advertising Design are an important part of advertising. If your ads are designed poorly, that is going to pay attention to it? The answer is no will. The Design in most cases to do with professional designers; there are plenty of companies out there that will do you design, logos, banners, posters and anything else you can think of for advertising. This company specializing in advertising design would charge you for their services.

depends on the company’s reputation, the quality and standards developers will contribute to the advertising cost will be. You will find companies that offer this service at a low price, but be warned, it can be the price for a reason, check out the company first to find out if you can see some examples of previous work them (if they have a website it is likely to be available, if not you will be able to ask some) and look for customer reviews.

Advertising Design does not need to be performed by a professional, however, a lot of companies design their own logos, and posters. It is important that the logo is attractive to the eye, vibrant and something that you will remember. Simple designs are often effective design; do not think that just because you put a lot of detail, a lot of pictures, a lot of text in mind that what makes it good. Less can often be more and as long as it catches the eye and gets to the point, your ads will succeed.


Advertising – Summary


The rule of advertising is to keep it short and simple, but effective. It can be summarized as follows.

‘show, do not tell’

This means that too much exposure to the target audience can cause problems for your campaign and can have a serious impact on the intended purpose.

Anatomy Of news conference

“It is much easier to write a speech about good advertising than it is to write a good ad. – Leo Burnett

Press ad can be replaced as follows:

• Headline

• Visual

• Text / body copy

• Logo

• Base / punch line

(above may be black & white or color with or without borders (bleeding).)

‘Ads are the cave art of the 20th century “- Marshall McLuhan (1993)

‘A picture speaks a thousand words “

Logo – Greek word – stands for the spirit, culture and purpose company

TYPE / Ad Category

• Industrial – engineering / OEM

• Corporate – co. picture

• Public service – AIDS / anti pollution / Health / family welfare

• Financial – loans / fin. Schemes / insurance

• Public Issues – IPO

• classified – Sale / Wanted / matrimonial / to let

• Consumer sensitive – soaps / drinks / Eatables

• Teaser

• Cartoon Strip – generally for baby products

• Consumer durable – white goods / brown goods

• Promotions – increasing sales / clear stock / offers / discounts

• Souvenier – for example, rock concert to raise funds

• advertorial – advertising message printed in the form of editorial

• Direct response – have direct feedback from readers (such as coupons)

• Launch – a new product / service / branch

• Buried offers – see if people notice ad

Creative Strategies

• Reference – use famous people to testify product

• Lifestyle – lifestyle is used as the main appeal

• Problem – solution – before and after comparison

Agency Short & Advertising Strategy

Establishment press has all the raw material organization needs to work out a sound strategy


Agency Short client ——–> Advertising Strategy (long / short)

Advertising strategy meets the objectives of advertising

Agency Short satisfy marketing goals & it contains information about:

• Company

• Product

• Marketing strategy

• Marketing Targets

• Sales Policy

• Total goals

• Management Policy

• Competition

• Customers

• Future plans

All the details in the Press Agency in the light of the company. Company organization is to view it from the standpoint of consumers, thereby laying the foundation for advertising strategy.

Setting Advertising Strategy

Advertising policy decides

Sr. mgr. + Creative + Media & A / C planning + Research wing = Team Work

Written Advertising Plan includes:

• Declaration advertising goal

• Written advertising strategy

• Product Positioning statement

• The list of reasons to buy

• Creative Drawing

Advertising strategy

• “What will advertising messages

• ‘How’ it should say (press / tv / film / radio etc.)

• Who ‘subject matter

• Analysis of consumer behavior and attitudes to product

• thoughts were that future brands

• Find a positioning for the brand

• Think of ways to overcome or eliminate advertising strategy of competitors

• set the basics for media policy

• Decide on a budget

• Do what research, if any, to be carried out

• Work out a timetable for advertising

Creative Brief & Strategy

Advertising strategy ————–> Creative best to copy / Art team

Creative brief

Says Product / competition / market / consumer profile / marketing goals / advertising goal

Advertising Task

• Brand visibility

• Use

• Promotion

• New brand awareness

• Repeat usage

• Educate

• Explain new concept

‘The consumer is not a moron, she is your wife “- David Ogilvy

Setting creative direction

• Problem assessment

Creative strategy

• Target

• Brand positioning

• Image

• tone of voice

• Recommendation

• Research


eg toothpaste

• Target audience – men / women / children middle income group living in metros

• Whom to address – the decision maker – female

• What are the upper / hidden influencers – children

for peppermint toothpaste target audience are children. The flavor will appeal kids, which in turn will influence / pressure their mothers to buy peppermint flavored toothpaste.

“There is no such thing as Mass mind. The mass audience is made up of individuals and good advertising is written from person to person. When it is intended to millions, it moves rarely anyone’s – Fairfax Cone (Foote, Cone & Belding)

tone of voice

• It is important to design communication messages

• Visual should echo the same tone of voice

• Depending on how you want to send the message

o Joyfull

o Fear

o Instruction

o Cape etc.

Suppose you are PM & War. How would you send it to you:

• Son

• Wife

• Citizens

• US President

(this shows the tone of voice depends on the message & audience)

Brand Image

Image – The perception of others about me

Personality – what I am

Brand image leads to Brand personification

(what consumers think you are & what you look like or how they imagine)

pure perception or impression

The proposition

Rosser Reeves coined the term USP in his book “Reality in Advertising” in 1970

proposition = Consumer benefits + reason ‘why ‘- Alyque Padamsee

eg Pears soap keeps your skin as soft and smooth as a child because it contains pure glycerin

the proposition for Pears soap = soft skin (benefit) + glycerol ( reason)

Lux soap ad. ‘Beauty soap of the film stars ”

• Close up of a beautiful movie star

• Soap image

• The headline is the testimony of a star

• Baseline – “beauty soap of the film stars’ & signed by the star

Consumer perception

Lux soap immediately produce a movie star appearance in even the plainest face.

Brand Positioning Statement

• What you want people to think of the brand

You need to know the 3 P to develop brand positioning statement:

• Product

o Does it fill a specific need / desire

o Are most users happy

o Is it exclusive features

o Is it located right

• Outlook

o Demographics

• Men / Women / Children

• Young / middle aged / old

• Rich / poor / Average

o Where they live

o Theatre in reading / TV / Radio

o What do they know about the brand

• Purchase

o Where they buy products from

o seasonal or special occasion purchase

o the put or impulsive

o How is the price compared to the competition

Brand Positioning

– Cadillac quality car

– Volvo car safe

– McDonald burger place

– Dominos instant delivery pizza

– AT & T telephone company

– Xerox photocopying the company

From proposition that title

• Be clear

• Be simple

• The headline should compliment sight

• Be imaginative

• Heading Baseline + + Visual – should reflect the proposition

Headline + + Visual Baseline = 90%; Body Copy = 10%

• Keep land to sea ratio


What is Brand Advertising?


Brand advertising is in the heart of every business success. It is all too easy as a business owner to make the mistake of thinking the brand logo and color scheme along with a slogan. Consumer (Remember them? They are people who keep you in business), the brand is synonymous with your company. People build relationships that can be very personal to your brand, but not a company per se. The best brands build an emotional connection with consumers, which leads to customer loyalty.

Effective brand advertising is all about building this connection with consumers, most importantly to your company or your product as something that is a known quantity to them – something comforting that they can trust. You already know how great your product or service; but it alone will not ensure success. You need to raise the profile of the brand to get consumers’ attention and begin to build a relationship with them based on trust.

While some media lend themselves more readily to brand advertising than others, a comprehensive campaign of brand or re-branding will usually be of several different media. Print and television are usually the media of choice for brand advertising, including advertising in publications, billboards and other advertising as well as ‘captive audience’ formats such as advertisements on subways and buses.


is a visual medium, and as such it can make a powerful brand impact on consumers when used effectively, but regardless of the media chosen, simplicity is the best way to promote your brand. The combination of print and television media brand advertising is usually a good media mix for the brand campaign. Other marketing efforts can build your brand later, but when you need to establish a presence for your brand, keep it simple for the biggest impact.

radio spots and online advertising can also add brand advertising campaign; While they are generally not suitable substitute for traditional print and television placements, they can be a valuable part of branding efforts. Online advertising in particular is growing in popularity, with an increasing number of companies choose to go where consumers are ‘which is online in many cases. Online brand advertising incorporating banner ads, blogs and even video are becoming more common and they seem to be affecting consumers, which means that this online brand advertising venues are to be ignored at your peril as a business.


What is Advertising


Advertising is to tell other people that you have something you want to sell them. When we say today that advertises, means that he is paying someone else to publish (that is, “to make public”) the information he has something to sell. There are many ways that this information may be made public. Different ways are called the media of human advertising. This can be printed notice (“Ads”) in newspapers and magazines; or spoken announcements (“ads”) to radio and television broadcasting; or displays, such as billboards, electric signs, and posters; or direct mail, which means mailing a letter to the person you want to sell; or souvenirs, such as matchbooks or calendars with the name of the advertiser on them; and many other media all the way up to skywriting.

Advertising is big business in the United States. In a typical year, 1950, American businessman was more than 7 billion dollars advertising things they had for sale. The largest part of this-more than a third was devoted to the “space” in the newspapers. Another third of 7 billion dollars was part of both the television, radio and magazines. This means that each of these media had about 10% of all the money that was spent. Direct mail accounted for about 15%. The rest of the advertising money was divided among many other media. Advertising is also an art. The best writers and artists combine their skills


Advertising – How advertising has changed over the years


Customers are looking for products and services, and companies are hoping to find the purchase of their services and products. With good marketing team they will offer solutions that will connect both parties with each other. Solutions include advertiser will come to those consumers who are looking for what your business has to offer. Plus, email marketing, search engine marketing (SEM), as well as link building are only a few of advertiser solutions they offer to help with the growth of the business.

According to the exact needs of your business, the marketing team will use other solutions advertisers as CPA, click purchasing email marketing that makes paying for the clicks that are complete with consumers buy. Allow your company to have a lower risk of investment in marketing strategy can not be effective.

Also, the team will only target lists out there that are permission based. Using this list means you have to be sure that people who click on your site will be those who are willing to buy what you are offering. Using these transparent solutions advertiser you find target users who want to help to make more sales and help promote your business to grow.

The best marketing team offers its customers the tools that are innovative and cutting edge to help the growth of online business. With fresh and unique approach to marketing solutions are the ones that will be tailored to your business needs.


Advertising – What is Subliminal advertising



Subliminal advertising is a relatively old concept in marketing, but one that we should be aware of. This is because it is actually a very powerful form of promotion and has taken on new dimensions lately. It makes use of visitors and potential buyers who are already in the store or on your website and encourage them to buy more.

What exactly is subliminal advertising? It is a secret form of marketing to people who may not be aware they are marketed well. The definition is the use of sights and sounds to get through to people without them realizing it. Some would call this subtle form of brain washing. This is because it touches our subconscious mind and encourages us to buy without the rational conscious brain saying “keep you really need this?”

There are several ways that this form of advertising is new

Music: this has been going on in stores for years. Upbeat music is always playing in malls to put potential customers in a good mood and encourage them to buy. Happy people are more likely to buy than sad ones

Restaurants usually play restful or pop music that makes the customer feel relaxed and comfortable in their establishments

Visual: .. Website promotion, or store promotions are both prime examples. If the website or store look closely you will definitely be and will be in a good mood to buy. Video of the most popular foods will help you to buy more of these items when you shop at the store. You can see this done in Walmart

Dimensions :. Videos on the web are becoming very popular and take the reader as soon as they come to the website. They appeal to the eyes and ears and subtly say “buy, buy, buy,” even if the pocket book and justified sense say “hold.” Online salespeople will have special scripts to upsell to the customer and make them buy more, even if they really do not want to do it.

So-called doctors and professionals recommend all kinds of drugs and related products. The fact that a doctor recommends it makes a good impression on potential customers and lulls them into thinking that drugs or related products will actually help them. Many companies are hiring agents to drop a good word about their products so positive viral campaign is set up. False voice messages are sent to voice mail boxes people on their phones to give a false positive on the product

written word :. Many products come with celebrity endorsements and “as seen on TV” suggestions. This has the same effect as a physician referral.

The Internet: unseen spy shaped cookies dropped in your browser with the company will reveal information about you that can be used as advertising

More devious ways Subliminal marketing are fake tourists on the streets. show fancy photography or telephone gear. In sports there will always be some products seeders looking for players to show the company’s products. Fake news of politics, Miracle products and drugs are seeping into our news programs. Even the government has jumped on the bandwagon and are selling policies that they want voters to support through news programs.

As you can see there are many ways that companies use subliminal advertising. If we do not want to get trapped into buying things we do not want, we should be aware of this.