CPA stands for cost per action. As the name suggests this is an advertising technique that advertiser pays for advertisements only when the user ad takes any action on the ad. Now it is up to the advertiser each action he wants viewers to execute on the ad. For example, an advertiser wants to sell their product so if the viewer ad buys the product while viewing the advertisements, the action takes place on the ad and the advertiser will be charged according to the agreement. Pay per action ie PPA is also another name of this technology. Some confuse cost per action with CPA which is absolutely wrong because not every function is obtained
Actions CPA :.
CPA consists of several types. Some of them are discussed below:
Making CPA is to fill a form. You may need to fill out a form to complete action on the ad.
The operation must be carried out may subscribe to the newsletter of the advertising business.
For information about the viewer of the ad can also be made purchases. The information may include name, email, and other such information.
Email Registration is very famous action that could be performed.
Sometimes full details such as name, address, city, state, country and several others also need to complete the operation successfully.
Travel Book is an important action that can be performed.
E-commerce is also very much nowadays.
There are many more features that can be performed in the CPA. These actions are different for each advertiser depending on the goals and objectives of the advertiser.
Moreover, some advertisers to sell products online to their audience. They put the costs under the CPA products sold. For example, an advertiser is selling refrigerators and other electrical items. If viewers buy refrigerator Network, advertisers will pay a greater amount. If the viewer buys a small electrical items such as iron or kettle, but he will be charged less
Measuring Cost Per Action :.
There are several calculators available online to calculate the cost of action. To do that manually, first of all you need to calculate the number of operations. A number of activities can be found out by getting a product on the conversion rate of your ad click through percentage rate. Once you get your code action, now allocating total number of operations and you will get a cost per action.
Cost Per Action advertising is typically used by companies that company working with some companies. Associates like CPA advertising because the CPA for every action performed by the viewer, the company will give a handsome sum to affiliates. The action to perform is decided between the company and a partner. In this way, companies can get many leads that will provide the most promising customers in the future.